Good, Fast, Affordable… and??

There’s an old adage applied to theater, filmmaking, and many other production arts that goes something like, “Good, fast, cheap – pick TWO.” The implications are probably obvious to most who are new to this.  But, remember: you can’t have it all and something has to be sacrificed.

Now, having worked independently in nonfiction and marketing video production for nine years, I want to modify the old adage.

RIGHT, QUICK, AFFORDABLE, AND… EVERGREEN – PICK THREE.

Wow, too good to be true, you might wonder? Also, what in the world is “evergreen”? Operating with a background in journalism, I know that “evergreen” applies to content that is valid to be shown almost any season, for a variety of purposes, for a variety of audiences. With my experience of working for a variety of clients, I have found ways of creating content that does satisfy this description and makes clients/businesses look good always. read more

Making Health and Medical Topics Come Alive!

(originally posted on LinkedIn on November 16, 2016)

Treatment of health and medical topics in non-fiction video can be challenging. A careful balance must be found between conveying the important details and protecting a patient’s privacy. Moreover, HIPAA and various other regulations can limit how much information may be legally shared.

Over the past few years, I have explored a variety of subjects in my work, ranging from medical devices to stories of individual patients and caregivers. Finding the right visuals to accompany important story details is part of the effective solution. Striking a balance between emotional connection and scientific relevance is another important component. read more

Creating Your Own Dream Project

(originally posted on LinkenIn May 4, 2016)

Sometimes we all get a little burned out from our usual grind, even if we are lucky enough to have work that doesn’t always feel like “work.” In this digital age, with all the possibilities for telecommuting and working remotely, there are few good reasons why we should constantly settle for not finding variety. Mix things up! Go to a new location to work for a few days! Think of a project which will (a) fulfill your professional ambitions, (b) show off some of your best skills, (c) excite you in the process, and (d) challenge you in new ways to find new capabilities.  This is what I did in 2014. read more

Responsible (and Effective) Storytelling (with Video)

What guides what we tell and what we owe to our subjects?

I’ve been thinking a lot about ethics in non-fiction video production and storytelling over the past couple of years, in particular. For a lot of people, video production means just setting up and pointing a camera, getting some good light on the subject and… Voilá! Put this clip next to that clip and you have a video! In reality, there are so many more levels to this than most of us realize. There are at least 4-5 different major software applications for editing, alone, with different values and variables for each. But one big component of video production which distinguishes elite producers from those still learning is ethics. (I know, I used to think ethics was boring, but it’s pretty exciting, actually!) This will probably be a multi-part (at least 2-part) series, so I will keep these posts fairly simple. read more

State of Things Radio Interview

I was delighted to be hosted on The State of Things, WUNC FM’s program regarding issues in the Triangle of North Carolina. For a third of the hour-long show in February 2015, I talked with Frank Stasio about my fellowship studying urban gardens in Barcelona, Spain.  For anyone interested in hearing what I sound like on radio, you can hear me HERE.

It seemed fitting to be interviewed in the United States, because I was previously interviewed in Spanish on RTVE in November 2014. (Being interviewed in English is a little less nerve-wracking.) read more

Imagining New Frontiers

Lately, I’ve been trying to figure out how to raise the proverbial bar on myself professionally.  The usual ideas tend to present themselves — learn new software, tackle new subjects, try to land bigger projects, stretch beyond the old comfort zone — but there’s something more that I need.  Everyone wants to create a viral video, with the instant exposure and cred that it brings.  “Cool” videos come in a variety of packages and flavors and everyone is looking for that one element that will set them apart.  Messaging and novel approaches to old problems come packaged in videos before they reach people in other ways. read more

Reuniting at the Met

With a rainy afternoon free in Manhattan (which is not something to take lightly, for anyone), I went to the Metropolitan Museum of Art, a trip I’d missed for at least a dozen years.  It’s truly one of the world’s great art museums and I love being left free to gaze at art, looking for those pieces which may move me or thrill me in one way or another — through the heart or the head.

Starting in the Antiquities section, meandering among ancient Greek and Roman marble busts, torsos, and assorted objets d’art, there was no choice but to summon the spirit of the late, great Reynolds Price.  As a naive 21-year-old at Duke, I’d stumbled into Price’s Milton class, with little idea that my life’s course was about to be shifted, dramatically.  Later in that semester, after having shared social drinks at his country house and dined with him at a local Greek favorite, then cooked for him in his own kitchen with friends, I opened myself to the idea of being his full-time live-in assistant post graduation.  An odd thought at first, it proved to be a wise commitment. Little time was required before I knew that there was truly no limit to the wisdom I could glean from the accomplished Southern Man of Letters.  It proved more and more true. Sixteen years almost to the week afterI’d first called him “Professor Price,” the man I then knew simply as Reynolds breathed his last.  Those later years were filled with frequent visits of afternoon drinks in his private living quarters, during which time we laughed heartily, told bawdy jokes, shared intimate stories, and continued developing what I regard as one of the deepest friendships of my life. read more

Welcome to wilweldon.com!

Welcome to wilweldon.com.  I finally got in motion and put together a fair representation of my work from the past 5 years.  I hope you enjoy it as much as I have enjoyed putting it together!  Please feel free to comment and give me new ideas.