There’s an old adage applied to theater, filmmaking, and many other production arts that goes something like, “Good, fast, cheap – pick TWO.” The implications are probably obvious to most who are new to this. But, remember: you can’t have it all and something has to be sacrificed.
Now, having worked independently in nonfiction and marketing video production for nine years, I want to modify the old adage.
RIGHT, QUICK, AFFORDABLE, AND… EVERGREEN – PICK THREE.
Wow, too good to be true, you might wonder? Also, what in the world is “evergreen”? Operating with a background in journalism, I know that “evergreen” applies to content that is valid to be shown almost any season, for a variety of purposes, for a variety of audiences. With my experience of working for a variety of clients, I have found ways of creating content that does satisfy this description and makes clients/businesses look good always.