Lately, I’ve been trying to figure out how to raise the proverbial bar on myself professionally. The usual ideas tend to present themselves — learn new software, tackle new subjects, try to land bigger projects, stretch beyond the old comfort zone — but there’s something more that I need. Everyone wants to create a viral video, with the instant exposure and cred that it brings. “Cool” videos come in a variety of packages and flavors and everyone is looking for that one element that will set them apart. Messaging and novel approaches to old problems come packaged in videos before they reach people in other ways.